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: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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: Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)

ISBN : #3540009884 | Date : 2003-07-29

Description :

PDF-a557f | This special issue is the result of the workshop Deception, Fraud and Trust in Agent Societies, held in Bologna on July 15, 2002 as part of the Autonomous Agents and Multi-Agent Systems 2002 Conference (AAMAS2002), organized by Rino Falcone, Suzanne Barber, Larry Korba, and Munindar Singh. The workshop included a special track on “Privacy and Protection with Multi-Agent… Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)


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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) PDF




: Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)

ISBN : #0387283188 | Date : 2005-08-25

Description :

PDF-05e44 | Artificial Intelligence is one of the oldest and most exciting subfields of computing, covnering such areas as intelligent robotics, intelligent planning and scheduling, model-based reasoning, fault diagnosis, natural language processing, maching translation, knowledge representation and reasoning, knowledge-based systems, knowledge engineering, intelligent agents, machine learning, neural nets, g… Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)


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Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals) PDF




by Ralf Drews : Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)

ISBN : #3319171232 | Date : 2015-08-05

Description :

PDF-94bcc | This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Euro… Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)


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Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research) PDF




: Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

ISBN : #9400758774 | Date : 2013-06-05

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PDF-a3072 | This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maint… Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)


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Service New Directions Theory Practice PDF E91a3f021

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E-Service: New Directions in Theory and Practice PDF




by Roland T. Rust : E-Service: New Directions in Theory and Practice

ISBN : #0765608073 | Date : 2002-08-02

Description :

PDF-7788f | The advent of the era of “e-Service,” the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to under… E-Service: New Directions in Theory and Practice


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Internationale Markenstrategien Erfolgswirkung Markenstandardisierung Markenwert PDF Aaec97160

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Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition) PDF




by Michael Müller : Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition)

ISBN : #3658119675 | Date : 2015-12-02

Description :

PDF-a44fe | Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der Markenstandardisierung und dem Markenwert… Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert (German Edition)


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Star Spangled Soccer Selling Marketing Management PDF 1c37ab555

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by G. Hopkins : Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

ISBN : #0230239730 | Date : 2010-05-07

Description :

PDF-8a318 | Star-Spangled Soccer charts America’s 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has … Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA


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by Julio Ojeda-Zapata : twitter means business: how microblogging can help or hurt your company

ISBN : #1600051189 | Date : 2008-11-14

Description :

PDF-f7a7a | Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses se… twitter means business: how microblogging can help or hurt your company


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TechTVs Starting Online Business Frank PDF 29ee6a989

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by Frank Fiore : TechTV’s Starting an Online Business

ISBN : #0789725649 | Date : 2001-08-19

Description :

PDF-f4f06 | Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don’ts, and how to take orders and ship them…. TechTV’s Starting an Online Business


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